PUBLIC RELATIONS In the minds of many people public relations is about spin and selling a conclusion. In the eyes of the Conceptualeyes team public relations is about straight-forward presentation of information so that members of the audience may come to their own conclusions. Like other communication disciplines public relations is geared to change people’s awareness and perceptions of an issue and, in many cases, promote a desired action. These results can be achieved through honest and accurate presentation of information through a strategically planned communications effort. In the end, any communications is about trust – trust that the originating entity is presenting accurate information, and trust that the end user will accept the information as accurate and form opinions and take actions that are based on facts, not misconceptions and bias. © Copyright 2003 Conceptualeyes LLC